A hundred years ago many people went to the Highlands of
Scotland for their holidays.
The Railways and Highland Hotels advertised
to attract as many people as possible to the Highlands each year.
The
following three items all show you advertising materials from that time.
There are three sources to study in this section.
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| Source 2A | | |
| Source 2A is the front page
of a Tourist Guide which was published in 1907.
It was brightly coloured
to encourage people to notice it and to pick it up. It was also drawn to show
people the attractions they would find in the Highlands.
Click to enlarge
the image, then answer the following question.
Questions
- Find evidence of four activities which would encourage people to come
to the Highlands.
- In what other ways does it try to make the Highlands
appear attractive?
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| Source 2B | | |
| Source 2B is a leaflet for
the Spa Hotel Strathpeffer from 1907.
Strathpeffer was famous for its
water which was supposed to be very good for the health. People travelled there
to drink the water.
Click to enlarge the image, then answer the following
question.
Questions
- Make a list of the
activities the Spa Hotel offered.
- Tick the items on your list
which are also shown in Source 2A.
- What evidence is there that
this hotel advertised itself as a "healthy" place to stay.
- What
activity did it advertise which we now think is very unhealthy?
- What
evidence is there that lots of people came to this hotel?
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| Source 2C | | |
| Source 2C is a photograph
advertising Highland Holidays, taken about 1909.
The Railways and Highland
Hotels had to make sure that people saw their adverts. The idea of using a car
covered in adverts was a new one in 1909.
Click to enlarge the image,
then answer the following questions.
Questions
- What activities in the Highlands does this car advertise?
- Which
of these activities are also advertised by the Spa Hotel?
- How
were people expected to travel to the Highlands?
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